Latest Articles
The Difference A Space Makes In Your Search
January 30, 2009 By Webposition SEO Team
By Scott Goodyear
Talking to a WebPosition customer this morning, they were wondering why a Google link: search would show that they had 4,000+ links pointing to their site when WebPosition was showing only 26 links from the “same” search. A space, as well as other things, can make all the difference in how you search and what Google returns from your search.
A Space Makes A Difference
In the customer’s case, and using Apple.com as a generic example, they had been searching in their web browser like this:
link: www.apple.com
When this search is performed, Google looks both for the word “link” and the second word, the domain name. This turns the search into a normal keywords search rather than invoking some of Google’s advanced search and filtering functions. You’ll notice that Google even highlights the “words” in the search results:
This is the proper way to do a link search at Google:
link:www.apple.com
Notice that while there may be fewer pages listed as linking back, this is also using Google’s link command rather than a normal search.
Viral Marketing With No Place To Go… A Quick Tip.
January 8, 2009 By Webposition SEO Team
By Scott Goodyear
Reading through social bookmarking site Reddit, I found this great graphic that describes the “browser wars”. The graphic represents a great piece of viral marketing as well. There are a lot of tech, SEO, and others that will likely bookmark, blog about, or otherwise promote the site or graphic. However there is nothing else really on the site, it has no place to go…
As you consider adding some viral marketing on your site, such as some info graphics – like the “browser wars”, a small consideration to make…
Put your graphic on a specific web page and strategically link to other pages on your site. Submit the web page to social bookmarking sites, not the graphic. You do want to leverage any “Page Rank” gains on your viral page gains so that it can help uplift other pages on your site. When you submit only a graphic, your page rank starts and ends with that graphic. There is not “site rank”.