Latest Articles
Improving Link Popularity
May 27, 2010 By Webposition SEO Team
The stronger a webpage’s link popularity, the higher its page score and the higher it will rank in search results. Link popularity is the total number of links that a search engine finds for a webpage, and it’s the quality of these links that determines the page’s overall link popularity. But not all links are equally valuable.
Search engines can tell the difference between reciprocal links and one-way links, and one-way links are stronger when it comes to boosting link popularity. And when search engines index your website and the sites that your pages link to, they also take into account Rank, Relevancy and Authority.
Think about it – between CNN.com and a single-page hobby site, which has a higher page rank? How about content that’s relevant to yours? Which would search engines consider a more authoritative, established site? Create quality outbound links by pointing your visitors to sites with a respectable search ranking and content that complements your own.
True, you can’t always control who links to your pages, but a good way to attract quality inbound links is to give visitors a reason to bookmark your page and keep coming back. The better your content is and the more your overall website has to offer, the more likely other sites are to link to yours.
Check out our SEO 101 tutorial Building an Effective Linking Strategy to learn more about managing inbound and outbound link building. Make creating quality links part of your marketing plan, and it can ultimately make a difference in your webpage’s search rankings.
The Google Analytics Application Gallery
May 18, 2010 By Webposition SEO Team
38 Features in One Place
Let’s face it, there can never be enough tools to extend the functionality and enhance the presentation of Google Analytics results. And if these tools could be found in one place, that would be even better. Good news – Google Analytics just recently launched the Google Analytics Application Gallery, which includes 38 apps, many of which give marketers and SEM agencies more tools to gather, analyze and report metrics.
Here are just a few of our favorites:
• Analytics App on the iPad – Especially practical given the mobility of the industry and the popularity of Apple’s mobile devices, Analytics HD lets you check and analyze statistics from your iPad, iPhone and iPod Touch. Its multiple login and account support should also come in pretty handy for those of you with multiple clients.
• ShufflePoint Studio™ for PowerPoint – This app lets you associate Google Analytics data with Microsoft® PowerPoint’s text, tables and chart placeholders and refresh all of the associated data with a click of a button. Creating dynamic, up-to-date PPT presentations is now more straightforward and less time-consuming.
• Analytics Checkup – Making sure that Google Analytics is working properly is essential, and this free app lets you automatically check that your Google Analytics setup is correct, which can help identify (and in some cases, even prevent) a lot of common problems. Checkup even comes with a few additional tools to help you get the most out of Google Analytics.
You can find these and the rest of the collection at www.google.com/analytics/apps. Give them a try and let us know what you think.
The New WebPosition Reporter Launches Today
May 11, 2010 By Webposition SEO Team
Today marks the launch of the all new, all online WebPosition Reporter. This new release is completely web-based and lets users run and view search engine rank reports from a web browser on their Mac or PC – nothing to download or install. With this new online version, WebPosition introduces brand-new features, including filtering & sorting, downloadable data and competitor identification & tracking. Additionally, the new WebPosition Reporter runs reports anonymously, without involving users’ local IP addresses.
There are several subscription options available, including the Free Pilot Pack. We’re curious what you think – try it out at http://www.webposition.com and let us know!