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WebPosition Going Forward

July 16, 2010 By Webposition SEO Team

We launched the all new, all online WebPosition Reporter on May 11th, and since then have had the opportunity to welcome customers new and old. Over the past two months we’ve received fantastic feedback from our subscribers about how we can make our product even better.

Our top request has been for a White Labeling capability, which we will be releasing later this month along with Secure Online Sharing. Secure Online Sharing will enable our customers to provide view-only access to their clients and colleagues, while keeping full editing, downloading and exporting permissions. Reports that are shared take advantage of the White Labeling feature, and will not have any mention of WebPosition on them. These two great features will be provided at no additional cost to our subscribers.

We moved WebPosition Reporter completely online for a variety of reasons. We wanted to provide a service our customers could access anytime, anywhere. A service that never required a customer to download, install, or update software. A service we could offer to more people on more platforms without requiring a complete re-write. We wanted to provide ranking report data that wouldn’t break every time a search engine changed some aspect of their results pages, as is the case with downloadable rank checking software. We wanted to provide the ability for customers to run high volumes of reports in short time-frames – minutes instead of hours or days – and do so without putting their IP address at risk. We wanted to deliver the data in a more user-friendly format that could be sorted and filtered according to a customer’s whim. We’ve been able to deliver on all of those things, and we’re very proud of the result.

We’ve provided the capability for our WP4 customers to export their historical Reporter data and import it into the new online version. Thanks to the feedback from customers who have taken advantage of the feature, we will be releasing an even more robust version of the import tool along with the White Label and Secure Online Sharing features next week.

Our focus is on improving and expanding our online product offering, and we are grateful for the opportunity to carry this torch forward.

The Giants of Mobile Search: Follow the Leader

July 14, 2010 By Webposition SEO Team

Since its popularity boomed 3 years ago with the introduction of the iPhone, mobile search has revolutionized how we access the Internet on-the-go.  Today, it’s an ever-evolving frontier in which the top three search giants are vying for the lead.  And each giant has its own strategy.

Google
The default search engine for the iPhone, Google already has the lion’s share of the market.  The first to add voice activated search, Google took the lead before others even heard the starting pistol and still continues growing its repertoire of mobile apps.  But, while Google remains the default, iPhone 4 users now have options: Google, Yahoo or Bing.

Yahoo
App-happy Yahoo offers multiple apps across a broad spectrum of categories, including popular news, finance and shopping. This multi-faceted approach could dilute its attempts to up its position in the mobile search market. Or could it? The Yahoo News app ranks #47 in the News section of Apple’s App Store, so traction has been gained.  Still, it’ll be interesting to see the effects of the supposedly upcoming Yahoo-Bing merger.

Bing
The newest of the three and therefore last out of the gate, Bing targets shopping and entertainment segments.  It has redesigned its mobile browser to appear more like a mobile app.  Its actual mobile app, which already ties users’ Facebook and Twitter updates back to its search, now includes visual scanning.  Currently #2 in the App Store’s Reference section, this mobile app has helped Bing stay in the race if not yet take a commanding position.

Competition means Opportunity
With each search provider aggressively exploring new avenues to boost their mobile search market share, there is growing opportunity to promote these services through mobile apps and mobile-friendly landing pages.  As previously discussed in SEO in the Mobile Search Space, the competition for the top results positions is fierce.  Taking advantage of the competition between Google, Yahoo and Bing could make a difference in your mobile search rankings.