September 15, 1997
Hotbot Goes to 48 Hour Indexing
In the search engine news, Hotbot recently announced that it will index your pages within 48 hours. Before, it took weeks! This makes trying different page designs, resubmitting, and then following up much easier. HotBot has followed suite with AltaVista which takes 1-3 days, and InfoSeek which will index your page in minutes!
If you want to try out your new doorway pages right away, these engines certainly make it easier. You may find that InfoSeek has become more competitive than most engines in getting that top 10 slot because other web marketers prefer InfoSeek's instant indexing feature too.
Therefore, if you have trouble in InfoSeek, don't think for a minute that you can't achieve a good rank on Lycos or Yahoo. Just a handful of good rankings on just a few of the engines can bring in loads of traffic. Stay with it! Nothing beats the effective and free advertising that search engines offer. Many people make the mistake of giving up to early and never see the hidden gold mine search engines have to offer us.
With banner ads, you must gamble and spend anywhere from 25 cents to a dollar or more per visitor. Unfortunately, many businesses find that they must spend $1000 or more on banners or other advertising to sell $1000 of product. However, with the search engines, you spend $0 for advertising, and sell $1000 of product, you're profit margin will obviously be very high. You can afford to invest a little time into achieving those positions since most of us would prefer to risk a little time rather than hard cash.
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