The average value per visitor is .17 cents. This doesn't sound like much at first. However, consider that a good position or two on just one search engine can bring hundreds of visitors per day.
EXAMPLE: When you multiply .17? times 200 visitors times 30 days in a month you get $1,020 per month for just those 200 extra visitors per day! Or - .17? x 200visitors x 30days = $1,020 per major search engine. Simple.

Remember that the value of the traffic to *your* Web site will depend on several factors including what you sell, the quality of your Web site, and the popularity of the particular keyword/phrases you optimize. The 200 visitors I believe is a reasonable figure since I've had many WebPosition users report hundreds of new visitors from improved positions in InfoSeek and other engines. Be sure and e-mail me and let me know your experiences with the search engines and the new traffic you've seen.

Good search engine positions are both FREE and effective and therefore well worth your attention. Just a few good positions in only a few search engines will often generate more profits than spending thousands of dollars in banner ads.

Common sense suggests that if you conduct a search for a product or service, you're more likely to pay attention to the results of that search than a banner ad commercial presented above your results. Since many people have begun to tune out these banner ads, if your Web site appears near the top of a particular keyword search, it should always bring more hits than the banner ad. In addition, search positions are free, banner ads cost money.

Based on both the above studies, it becomes clear that Yahoo! is by far the most crucial search engine to become well positioned in. This is because visitors from Yahoo! are worth two to three times more than visitors from other engines according to ViaWeb, and Yahoo receives twice the traffic of it's nearest competitor according to the RelevantKnowledge study.

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