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November 15, 1997
Update on Yahoo and Domain Names
The "rumor" I passed on about Yahoo potentially rejecting sites that didn't have their own domain name is NOT true according to a Yahoo official. They claim to judge each site on content and design. But notice that Yahoo is still a beauty contest - if your site is a fiasco you've been meaning to fix, you might wish to wait to submit it until you have made the Web site tighter. Also expect to submit more than one in many cases.
However, you should consider the fact that most people view sites that don't have a primary domain name to be less "serious" about their business. While this may not be the deciding factor for Yahoo judging your site, if you're on the borderline it won't help your case. Statistically, only about 25% of sites are accepted on the first try by Yahoo. This is because Yahoo! has become more selective in their reviews over the last year. Everything you can do to improve the odds is essential since Yahoo remains the #1 most used searched engine.
My suggestion: Spend the $100 bucks for your own domain name which licenses the name for two full years. After that time you can renew it for just $50 a year. Go get your own domain if for no other reason than to make your site portable in case you need to move it to another host at some point. This happens quite often for a variety of reasons, and it would be such a waste to build all this traffic and then lose it if you move and can't keep your Web address.
Changing your Web site's address when you don't have a primary domain requires you to redo all the submitting and positioning work -- a major step backwards. IF you are serious about Internet marketing, register your domain at:
http://www.internic.net
Or, ask your hosting Internet Service Provider(ISP) to perform the registration for you.
Many people, particularly novices, find the Internic's registration procedures very complicated. Your hosting ISP may charge you $50 or so to setup the domain regardless of whether you contact Internic or they do it for you. If you do not have a domain name now and you stay at the same service for now you should be in luck. Normally, your site provider should allow you to continue using your old web site address along with your new one while you work to switch things to your real domain name. It's worth the effort and it's best to do it as early in your promotional process as possible.
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