In order to attract the visitors you want, you may want to create good content related to your business in order to attract the right type of visitors. For example, if you sell vacation cruises to the Caribbean, make a page all about "Para-sailing in the Caribbean". Give them all the information they'd want to know about the sport, the pros and cons, then show them how to get there on one of your vacation plans! However, good content is the KEY. Your page must really get the prospect excited about going para-sailing before they're going to start thinking seriously about buying a ticket.

2. Be wary about repeating the same keyword dozens of times in a row anywhere on your page or in your meta tags. More search engines are penalizing and even banning Websites for employing this technique. List any given keyword 1-7 times. Any more than that and you're entering the "danger zone." I'll grant you that some search engines still reward for excessive repetition -- but I'm certain it won't last for long.

3. Avoid Submitting too many pages at once. I know that some engines such as InfoSeek limit you to about 40 pages in one day (if I remember correctly). If you have 100 pages you need indexed, first review the rules of the particular search engine to make certain they will index that many. I suggest you play it safe and break up your submissions by submitting half one day and half the next (this way you avoid any "undocumented" limits a search engine may have where they simply ignore your pages after a certain number of submissions). Also be wary of site submission tools that submit too many pages simultaneously.

4. Avoid submitting the same page twice on the same day. Generally a second submission will simply be ignored by the engine.

Following up to check your rank for many keywords in all of the search engines does sound like a lot of work. It is. Some people tell us they spend 30 hours a week checking their rank for their important keywords. But remember, that's why we designed WebPosition. It does all the "grunt" work for you by doing the searches in parallel and then putting together all the results in neat, concise reports.

After you've been in business awhile, you'll learn that to succeed, you need a competitive advantage. Use technology (and knowledge) to do more in less time. This is how the smaller or newer companies can often compete against the big boys. However, don't sacrifice your ethics to achieve your goals. Using Princess Diana's name on your Website to bring traffic is patently offensive and despicable. It's deception in every application whether the keyword concerns a sensitive current event or simply a high-interest keyword.

Most importantly, it won't translate into revenue, only aggravated visitors. And even if you make a buck or two, it will be on your conscience. Making money on the Web is not that hard. We made WebPosition to make it even easier. Now go make lots of money and report back to tell us on how you did it!

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