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September 15, 1998
How to Change a Yahoo! Listing
Many of you probably get frustrated working to persuade Yahoo! to add your site or change your existing listing. A WebPosition user was kind enough to pass along a technique he learned that may speed the process.
He found that if you request your change using their
and then call Yahoo!'s advertising phone number:
408-731-3300
Press Option 2 for Other
Press Option 3 for Yahoo Online
Press Option 2 for Web site listings
(Note: they could change the "menu" at any time).
Leave a message with your URL, date you filled out the change form, and any other information they ask for.
I've have not yet tried this method myself, but our customer claims he left a message on August 21st, and by August 25th the listing change had been made! Coincidence?
Based on this customer input, I recommend submitting the change request online, and, if nothing happens after four to five business days, call the number above and plead your case. At least in one instance that we know of the change was made within four days of the call -- very fast by Yahoo standards.
Yahoo's automated attendant greeting also instructs you to leave a message about "other problems" if you like. If you've had no success getting your site ADDED to their index, and you've followed all the tips contained in our guide, "Secrets To Achieving Top 10 Positions," then submitting again and leaving a voice message here might just do the trick.
In regards to changing your existing listing, you'll likely have better luck if it's perceived as something more "serious" instead of simply requesting that your description or site title be re-worded for the sake of improving your ranking (which they could care less about).
You might want to combine your request to update your description with a more serious "reason" for the change if you can find one. This could help improve the odds that they'll act on your request. For example, if you've created a new domain name for your site, request that the description be updated, and the new domain name be used as indicated in the change request form you filled out. Other more "credible" reasons you could offer would be a change in your company name (if it has changed), a change in the emphasis of your business, thereby requiring a new description, or a typo that needs to be corrected.
To learn how to re-word your description or to improve your rankings on Yahoo or any other major search engine, get a copy of "Secrets to Achieving Top 10 Rankings" guide - it's free with WebPosition. If you don't have this valuable resource, you can order both WebPosition and the book for $99 at:
https://www.webposition.com/wpg-easyorder.htm
If you aren't completely satisfied with WebPosition or the guide, you can return WebPosition for a full refund and KEEP the 110 page guide as our gift. Now that's a guarantee that won't be topped by anything but your search positions!
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