For example, if you have a domain of:

http://www.mycompany.com

you should strongly consider purchasing additional domains that include your most important keywords within the domain name. If you sold widgets, pages on the following domain should score higher in HotBot, with all other things being equal:

www.widgets.com

For multi-word phrases, be sure to separate them with dashes as follows:

www.blue-widgets.com

Including the keyword in a sub-directory name or page name can also help, although not as much. Consider purchasing secondary domain names for this purpose if you’ve been unsuccessful in ranking well in HotBot for your keywords. Other engines now appear to add additional weight to domain names with keywords in them, so this may help you elsewhere as well.

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