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December 15, 1998
Multiple Domain Bonus
For many of the engines, including Excite, HotBot, and AltaVista, you’ll find it easier to get high rankings on your home page over secondary pages.
Therefore, you’ll score extra relevancy points not only by having domains that include keywords in the name, but by optimizing a different set of keywords for each domain’s home page. If you’ve exhausted all the tricks for your keyword and are still having trouble ranking well, purchase another domain name that will point to a home page with different keyword content!
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