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June 15, 1999
Doing Doorway Pages Right!
A common complaint and misconception about "doorway pages" is that they're ugly. However, you can take your home page (or any page) that is the best looking page on your site, optimize it, and have a great looking doorway page that also ranks #1 on a keyword search. The best of both worlds!
In fact, if you focus only on ranking well, and not on the design of your site, you will lose out. People will find you (which is very important), but some will move on to your competing sites that have better content or page design.
The trick is to know exactly what changes to make on a page to improve its ranking. How many keywords should I have? Where should I put them? How many stinkin' newsletters must I read to find all the answers? <kidding>
The solution is closer than you think. The Page Critic included in WebPosition will analyze your existing pages and give you specific, plain-English advice on what you can do to move it to the top of the search results. No other product gives as much detailed and specific advice on how to improve your page rankings.
To get this report in WebPosition, you just go to the Page Critic, specify the page, the keyword, the search engine, and hit Start. Most customers find they achieve top 10 rankings on many of their keywords the first time out after implementing the Page Critic's custom-tailored advice. Unless you're targeting an extremely competitive keyword, you won't have to implement every recommendation offered. Many customers do well on their keywords by just implementing a portion of the items.
You can try the Page Critic and other features of WebPosition by downloading the trial version at:
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