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December 15, 1999
67 Character Domain Names
This is one of the most important Web marketing articles you will read all year. I just got a note from Corey Rudl, and I was so excited I almost fell over. It is so important I wanted to forward it to you RIGHT AWAY so you could profit from it immediately and at the same time, PROTECT yourself. I talked to Corey on the phone and asked if I could reprint the article and distribute it to you. He said "yes". So here it is:
====== START OF CORY RUDL'S ARTICLE ======
We just received some extremely profitable information, that as a customer of the Internet Marketing Center, we wanted to share with you first!
We would normally save this kind of information for our "Internet Marketing Tips" newsletter, but we could not wait to tell you about this. It is a VERY TIME SENSITIVE ISSUE so the sooner we tell you the faster you can capitalize on this exciting, money making opportunity!
Are you wondering what I am so excited about yet? Well here it is...
AS OF A WEEK OR SO AGO, YOU CAN NOW REGISTER DOMAIN NAMES UP TO 67 CHARACTERS in length, including the ".com" or ".net" or ".org" extensions. No longer will you be limited to the previous 23 character domain names!
You may be saying "So what? What good is this to me?"
Well here are the cold hard facts... so pay close attention because you need to protect your business... and this is also an exciting opportunity to make a lot of money in a very short time and with very low investment costs!
Let me summarize a few reasons then I will explain the details in a moment about each one:
1) Register domain names that are "catchy" and in demand in the hope to sell that domain for a large profit in the future (ie. bingo.com sold for 1 million dollars this year!)
2) Register domain names for your company and products that are over 23 characters long. (For example, we registered internetmarketingcenter.com" when before, this was something we could not do)
3) Register a better domain name than what you have now (for example, if your domain name is difficult to remember, has a .net or .org extension... you can get a .com address that will much better suit your business)
4) Register domain names that are rich in keywords and drastically increase your search engine rankings! Search engines generally improve your rankings if the keyword appears in the domain name. Now you can fit in far more keywords in a single domain name than was ever possible before.
About 5-6 years ago when the Internet was still very new, a few people saw an opportunity. Relying on the idea that the Internet was going to become massive, they started buying up domain names. Why? So when the Internet did become huge and the large corporations decided it was time to capitalize on
this new marketing medium, they could turn around and sell these domain names to the big corporation for 1000 times the price they paid!
Imagine if you had purchased mp3.com or gambling.com when they first became available! You would be a millionaire today with almost no work or investment on your part! Heck,
the domain "business.com" was just sold for $7.5 million (that's right, $7,500,000)... I don't know about you, but most people could retire off of that quite comfortably! Bingo.com (a site a personal friend of mine owned) sold for $1,000,000. WallStreet.com also sold for 1 million dollars this year... and the list goes on and on.
Now don't get me wrong, this quality of domain names is no longer available... but allowing domain names up to 67 characters has COMPLETELY EXPANDED YOUR OPPORTUNITY TO REGISTER DOMAIN NAMES THAT WOULD NOT HAVE BEEN AVAILABLE OTHERWISE. All of the good one word ".com" domains are still taken but catchy phrases and longer company names over 23 characters are now available! There are thousands of domains sold every day, some for tens of thousands of dollars, to corporations that want the domain you own.
You also want to protect your business and product names.
To give you an idea, we were never able to register the domain name "internetmarketingcenter.com" because it was too long, but as of a few days ago, we were able to register it. If someone had registered the name before us, we would have had to buy it from them at an elevated cost. All they had to do was register this domain for a mere $60 US and they could have charged ten times that in pure profit! (Fortunately we got to it before anyone else did!)
I am NOT telling you this so you can do this to other people or companies... I am telling you this so you can protect your own company names, product names, etc from people that ARE low enough to do this to you. Register your domains now! Protect yourself and your business interests.
When I say this is time sensitive, I AM VERY SERIOUS. If you do not jump on the bandwagon now, and if you even wait a few weeks... you are going to lose out. All of the ".com" domain names that are in demand over 23 characters are going to be registered. (And trust me, there are a lot!)
This is also an opportunity to GET THAT DOMAIN NAME THAT REALLY SUITS YOUR BUSINESS.
If you were one of the unfortunate ones that had to settle for a name that really did not suit your Internet Business or were even stuck with a .net or .org address, this is your chance to get the domain name that reflects your company and will be easily remembered!
We have people asking us everyday "Is there a difference between .net and .com?" and we tell them the same thing every time... if you are only using a ".net" address and not a ".com" address, you are losing your hard earned visitors. Everyone remembers ".com" before ".net", it's that simple. Even most web browsers, if the extension is not entered, will default to ".com". So like I said before, if you only have a .net address because you could not find a .com that suited your website or business... NOW IS YOUR CHANCE!
This is also an incredible opportunity to increase your search engine rankings! As I mentioned above the search engines just eat up domain names that are rich with keywords... they love them! For example if you had an animal related website and owned www.yourpets.com you could register...
www.cats-dogs-horses-hamsters-rabbits-lizards-birds.com
The search engines would thrive on this! It covers all your keywords in the URL alone. This was not possible up until now!
Or how about...
www.all-you-need-know-about-buying-driving-or-fixing-your-car.com
If you owned a site related to automobiles you could almost describe your whole site!
On a side note you may have noticed I used hyphens in my examples. Search engines prefer URL's that use hyphens and visitors prefer URL's without hyphens. So if you want to increase your search engine rankings and increase your visitors CONSIDER REGISTERING BOTH!
This could be the opportunity you need to jump your rankings from the top 100 to the top 10 and double your search engine traffic just by adding a new domain name to your website so don't miss out!
There are only a few companies that are registering the 67 character domain names, and even fewer that are reliable companies... so go to:
http://www.marketposition.com/domainnames.htm
and start registering your domain(s) now!
Start brainstorming and coming up with names right away and register as soon as you can... for a mere $60 you cannot go wrong. I guarantee a good ".com" address is going to pay for itself a thousand times over... faster than any ".net" or ".org" address ever could.
I sincerely hope you take everything I've just talked about seriously... these are both incredible opportunities to skyrocket your profits on the Internet with very little effort and investment on your part. If you don't utilize them, I guarantee that YOUR COMPETITORS WILL!
Sincerely,
Corey Rudl - President
Internet Marketing Center
Copyright 1999
====== End of Article ======
I hope this information from Cory Rudl helps you. I'd not hesitate since the best domains will go fast. The URL again to check and see if the domain you wanted is available can be found on their site at:
http://www.marketposition.com/domainnames.htm
Sit down right now and mark down all the domain names you can think of that you could use for your business, or others you will want in the future. Once you register your domains, talk to your hosting service or ISP about adding them to your current account (sometimes this is a free service and are often called "pointer" domains that all point to the same account). Even better, ask them about pointing each domain to its own set of pages, or at least its own home page.
Ideally, if they can point each domain name to its own uniquely optimized home page, you can improve your search engine rankings even more. That's because a home page for a domain gets more attention by the search engines than sub-pages. Therefore, if you had 5 domains that pointed to 5 home pages, you could optimize each home page for a different set of keywords, thereby improving your over-all rankings.
I believe there's at least a few hosting services that do this inexpensively. I'll try to find some names and mention them in the January newsletter. If you're aware of any good ones, e-mail them to me! However, go ahead and reserve the domains you want now while the opportunity is there. You can then transfer them to whatever host you like later.
Sincerely,
Brent Winters
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