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February 15, 2000
Should I include dashes in my domain name?
We are frequently asked whether a domain, which includes multiple keywords, should be purchased with or without dashes between words. Popular opinion is that, for advertising purposes, most people like to type shorter domains without the dashes.
However, most search engine marketers agree that the search engines are more likely to rank you higher if they can distinguish between different words. Therefore, if your goal is higher search engine rankings, include the dashes.
If your goal is to advertise the Web site URL in the media, then consider a domain without dashes. In this case, the shorter the domain is, the better. To cover both bases, you could purchase both domains and point them to the same Web site.
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