MarketPosition.com Archives for Mar, 2000
March 15, 2000
A Wealth of AltaVista Information
AltaVista recently posted a large amount of information about how their search engine works. Novices will find the detailed explanations on certain topics to be very insightful. I also found nuggets of information that even expert Web marketers will find valuable.
March 15, 2000
MSN Keyword
MSN now allows you to bid on a spotlight section, to the left of their regular search results. Your text ad can appear in this left hand box for any keywords you bid on and successfully win at their auction site. This is a way to auction off an advertising spot to the highest bidder and is nothing like the pay-per-placement method that Goto.com uses for its main content. I'd recommend bidding up to whatever price you believe would still allow you to be profitable.
