MarketPosition.com Archives for Aug, 2000
August 15, 2000
CASE STUDY: Is Search Engine Positioning Really Worthwhile?
Here are some very serious questions that I've been asked about search engine positioning. How much traffic can search engine positioning generate? Is search engine optimization worth my time to pursue? Is it cost-effective? These are legitimate questions that our subscribers have asked about this popular marketing practice.
August 15, 2000
Keyword Selection - The Most Overlooked Element of Success
I asked Fredrick Marckini if he could reveal the greatest contributor to his clients' success in the search engines. He responded, "that's easy, most Web sites are targeting the wrong keywords and phrases. In my opinion, this is the Holy Grail of search engine positioning success. If you're not targeting the right keywords and phrases, even the best rankings are of little value. We spend more time on selecting the proper keyword and keyword phrases than perhaps anyone would imagine."
August 15, 2000
What Does the Average Search Look Like?
A common misperception in search engine marketing is that most people search on a single keyword to find what they're looking for. However, we've long recommended that customers spend most of their time targeting multi-word phrases. This will not only bring you more targeted visitors who are more likely to buy what you have, but you'll find it much easier to achieve those top rankings on phrases rather than single words.
