All of Excite's results are generated automatically based on the words on a given page, and how they relate to a particular query. It is possible the search terms you used to find your page are common to many of the approximately 50 million pages we index. It is also possible the main theme of the words on your page may not be as relevant to a particular query as it might be as compared to other pages. If you want your link to rank higher in the search results than it might otherwise do for a particular query, consider the following:

• Really emphasize the desired words and concepts in the text on your page. Do not just repeat the words over and over again on the page (this is called word spamming and is screened for).
• Take a look at the source code for pages that rank high under the searches you feel are relevant to your content, and compare them to your pages
• Do not rely on meta information to define keywords. Excite does not use meta keywords.
• Do not use frames without using a section to describe your page. Excite's spider does not follow frames to determine content. Using <NO FRAMES> gives the spider content to index.

Important things to note are that:

• Excite doesn't index meta information, other than meta description tags
• Excite doesn't index frames (except the NO FRAMES area of the page)
• Excite screens the excessively repeated use of words in a page,
• Excite cannot and will not insure any given site will be first, tenth, etc., result for any given query
• If you use frames or have little text content on your page, we suggest that you create a section that describes the page.

Please refer to:

http://www.idocs.com/

for more information on this. Our robot may ignore pages (including home pages) that do not contain enough textual content for it to index.

The best thing to do is to gear your page to be as clearly informative as possible. Once you make any changes to the contents of your page, please be sure to remind our spider to revisit it by submitting your website to our database.

Feel free to contact me again if you have further questions. Thank you for your patience and for choosing Excite.

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It's important to note that Excite's recommendation to compare your page to other pages that already rank well is something we've encouraged for years. In fact, the WebPosition Page Critic has the ability to compare all the major word and keyword statistics of your page to any another page. In addition, it can compare your page to the statistical averages of the top 5, top 10, or top X ranking pages for the keyword you are targeting. Lastly, it will compare your page to the statistical averages of hundreds of top ranking pages for the engine you are targeting. This combined with the plain-English advice given by the Page Critic provides you with the most powerful tools you'll find anywhere for creating pages designed to rank in the top 10.

FINAL TIP: Keep in mind that you do not want to BEAT those pages in terms of having more keywords, or a higher keyword prominence score. Instead, you want to try to emulate or match the statistics of those pages as closely as you can. Most engines will penalize your page if you fall outside of their acceptable ranges.

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