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February 15, 2001
Disney Shuts Down Go.com
Go.com has become the latest victim of the dot com shake out. In a surprise move on January 29th, Disney announced that Go.com will close by the end of February. Traffic will most likely be redirected to other Disney properties.
Go.com was previously known as Infoseek, one of the first major search engines on the Web. In 1999 Disney acquired Infoseek in whole. They soon discarded the well-known Infoseek brand name in favor of Go.com. Later, Disney announced a major shift from a general portal site to one that would move toward a focus on entertainment. However, their strategy failed. To add to Go.com woes, Goto.com successfully sued Go.com for copyright infringement regarding their "traffic light" logo.
There are reports that Disney will consider offers for buying the Go.com service, however, no offers are said to be on the table.
WebPosition customers can rest assured that a free update will be issued in the coming weeks to add one or more new engines to replace the loss of Go.com. We'll announce the new included engines in the March newsletter.
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