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February 15, 2001
New WordTracker Feature: Pay Per Bid Manager
Since last month's review, WordTracker has added a new "View All Your Results" feature (the paid version only) that helps consolidate multiple competitive analysis reports that you create while using WordTracker. This allows you to consolidate more than one report to see the bigger picture.
What's more interesting is that you can quickly build a list of popular keywords using one of its many search options. Once you build your list, click the competitive analysis link to see how competitive your keywords are on any of over a dozen search engines.
If you select any of the Pay Per Bid engines they support like Goto.com, FindWhat or Sprinks, WordTracker will give you a list of what the current bids are for all the "popular" keywords that you chose using WordTracker. The report compares these bids for each Pay Per Bid service you select. The bids are displayed in a compact grid format that allows you to quickly locate "bargain" keywords where the bids are lowest yet where the keywords are more popular, regardless of the service they are found on. They limit you to comparing two services at a time, but they allow you to consolidate the results later so it is not a serious limitation.
In conclusion, using this feature allows any Web marketer to find and buy positions for as little as one cent per visitor. When I did a couple of searches, I found many number one positions available for just one cent per visitor. If you're a Web marketing veteran, you know that you can pay 30 cents to over a dollar per visitor when purchasing banner and other ad types. You also take a gamble regarding what your ultimate cost per visitor will be when paying per impression. Therefore, obtaining targeted visitors on one of these engines for anything less than you're paying now can be a bargain. In the past, the problem with these services was the time needed to find those "bargains." WordTracker solves this dilemma by doing the grunt work for you.
Download WordTracker's free trial
Note: Be aware that their free trial can be somewhat deceptive. Their paid service offers many features, such as the Pay Per Bid management, that is not shown in their free version. However, to make up for this, they do have a money-back guarantee, which allows you to try everything in the paid service without risk.
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