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March 15, 2001
Go.com Re-organized / Infoseek Bites the Bullet
Well, it's official. The Infoseek search engine owned by Disney and hosted at Go.com is no more. After continued financial losses and according to many analysts, some mismanagement by Disney, Go.com has decided to reorganize and down-size. The new purpose of Go.com is to provide a doorway to other Disney properties such as ESPN, ABC, and others, along with their affiliates under one umbrella. They wish to leverage the assets they have while spending as little money as possible on new technology for Go.com.
The Go.com Web site continues to exist, but not as a distinct search engine. Instead, the Infoseek search engine has been replaced with mirrored results from Goto.com, a completely separate company. Unlike most other Goto affiliates who display only the top three Goto listings as "sponsored sites," Go redirects all their search traffic to Goto.com. I find this new relationship rather ironic since it was only last year when Goto was suing Go for trademark infringement regarding its name and traffic light logo.
For information on other Go services that were dropped such as chat and the Go Guides directory, see Go's FAQ.
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