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June 15, 2001
WordTracker Expands Database to 350 Million Keywords
WordTracker is commonly recognized in the industry as the most powerful tool by far for discovering the optimal keywords to target. I've said it before, and I'll say it again. If you target keywords that few people actually search for on the Web, then all your search engine marketing efforts will be in vain. You'll invest the time to achieve top 10 rankings but nobody will show up to your site. You'd be surprised how many people make the critical mistake of GUESSING what their prospects are searching on rather than KNOWING what people are searching on.
If there's been one criticism regarding WordTracker, it has to be that their keyword database has been relatively small at around 42 million keywords. However, WordTracker announced at the end of May that they've licensed the current keyword databases of Metacrawler.com and Dogpile.com, the two largest metasearch engines on the Web. Therefore, their database now includes 350 million keywords with new keywords being cycled in daily and all keywords older than 60 days being dropped out. What this larger database means to you is that you can now receive more accurate statistics even on relatively obscure terms. If the term doesn't appear on their list, you can bet it's not a keyword you want to spend time targeting.
WordTracker has also added several other new features such as support for the Texis full text engine. Now when you type in 'florida real estate', you can get back variations that people are searching for like...
real estate in florida
florida keys real estate
floridas real estate
Other cool features are a new engine to find common misspellings of keywords, improved support to automatically find statistics for plural variations of keywords, and more. All this translates into you gaining more traffic while spending less effort to achieve your top positions.
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