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August 15, 2001
Watch Out for Yahoo's New Domain Length Limitation
Many people purchase longer domains in order to incorporate multiple keywords into the name. Including your best keywords in the domain name can boost your rankings on various search engines.
As you may know, domain names can be up to 63 characters long. However, some versions of Netscape will not open pages residing on domains over 59 characters. Therefore, 59 characters has traditionally been the practical limit for savvy Webmasters.
However, according to Joe Weaver of www.SiteKicker.com, a search engine optimization company, Yahoo has recently begun rejecting domain submissions over 54 characters. So, although the registrar companies will sell you longer domains, you'd be wise to stay under 55 characters (not including the .com or other suffix).
Since you can pay up to $60 for a new domain and $199 to submit to Yahoo, this tip could be a significant money-saver.
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