MarketPosition.com Archives for Sep, 2001
September 15, 2001
Firm Announces Driving More than Seven Million Visitors from the Search Engines to Edmunds.com!
Shattering the myth that you cannot gain serious traffic from search engine optimization, iProspect, a well-respected search engine positioning firm, announced that they drove 1.3 million visitors to their client's Web site, Edmunds.com, in June. They went on to explain that over the year, an accumulated seven million visitors arrived at the site from search engines. That equates to millions of dollars in targeted advertising gained from iProspect's seach engine positioning campaign.
September 15, 2001
The Scoop on Pay Per Click Engines
Pay Per Click engines like Goto.com have been growing rapidly in popularity over the past couple years. This has spurred an onslaught of new Pay Per Click (PPC) engines such as Sprinks, FindWhat, Kanoodle, and others. In fact, at least 70 "me-too" PPC engines have sprung up across the Web, many in the past year. The question is, are PPC engines really the big marketing opportunity that some people make them out to be?
