Bravanta helps companies develop large-scale incentive and recognition programs. These programs can, for instance, establish performance goals, measure employee performance, increase revenue capture and more importantly, drive results. What's so slick about Bravanta's offering is that the programs can be monitored through Bravanta's Web-based interface. Their offering can start in the low six-figures, but can scale to multi-million dollar installations, which are typically implemented by Global-2000 companies such as British Airways, Intuit, Gateway or Peregine Systems. And, as you will learn in this case study, companies as large and important as these are using search engines to identify vendors and make buying decisions.

"Actually, a major insurance company contacted us and indicated that they found us in a search engine," said Julie Bacon, Vice President of Marketing for Bravanta. "We subsequently closed a $1.5 million dollar deal with them and now they are a very happy customer of ours. And this is only one of many leads of this size that we've closed due to our search engine positioning campaign."

Julie noted that, "For us, the most compelling reason to engage in this type of activity is ROI [Return on Investment]. The contracts we have closed that are a direct result of our search engine positioning effort have been up to 25 times what we paid iProspect for our search engine positioning campaign. Not only does the activity pay for itself, it has become one of our key marketing initiatives."

Bravata.com engaged search engine positioning services firm, iProspect who utilized WebPosition to quickly grow Bravanta's rankings. From the date that their site was launched, their rankings went from zero to over 1,400 top-30 rankings, spanning all of the major search engines.

Is there anyone left out there not convinced of how powerful search engine positioning can be to your business? Tens of thousands of you who subscribe to this newsletter have already downloaded the trial version of WebPosition but have not yet purchased it. With the release of the new version of WebPosition this month, it's the perfect time to upgrade to a full license. That way you can get serious about your own search engine positioning effort and dominate your competition online.

With WebPosition, your site can be generating a steady stream of qualified traffic and leads through the major search engines. For many of you, it's just a matter of getting motivated and taking action.

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