MarketPosition.com Archives for Feb, 2002
February 15, 2002
Do's and Don'ts for Building Your Site's Link Popularity
By Robin Nobles & Brent Winters
Link popularity plays an important role in the visibility of your Web site. Without other sites linking to you, you're unlikely to climb to the top of the search results. In fact, some engines require at least one or more links coming to your Web site or they will drop you from their index.
February 15, 2002
Thou Shalt Not Spam! The 12 Commandments of Search Engine Marketing
If you're caught "sinning" against a search engine, you run the risk of incurring one of several degrees of punishment:
- The page is red-flagged for closer inspection by a human reviewer.
- The page's ranking is quietly reduced
- The offending page is dropped from the engine
- The entire site is banned from the engine
