MarketPosition.com Archives for Jun, 2003
June 15, 2003
Save Time by Optimizing a Single Generic Page!
By Robin Nobles
While WebPosition allows you to easily optimize pages for each of the major engines, you can save yourself an enormous amount of time and energy if you start by creating a single "generic" page.
June 15, 2003
"Google Dance" Causes Widespread Confusion
If you've been involved in search engine marketing for long, you may have heard of the phenomenon known as the "Google Dance." No, this is not a hot new dance step you'll see at your local nightclub. Instead, it describes a scenario where Web pages tend to "dance" up and down in rankings on Google, generally over several days each month. The technical reasons for the so-called Google Dance vary. Usually, they coincide with Google's introduction of a new, fresher index at the end of the month. At this time they may also introduce a change in their ranking algorithm, an unintended bug in their system, or a combination of the two.
June 15, 2003
Is Your WebSite Guilty By Association?
by Brad S. Konia
My company has been doing search engine optimization since 1999. Several times per week we get calls from people who are looking for help and don't know where else to turn. One of the most frequent complaints we hear is that one or more search engines are completely ignoring their site. The call usually goes something like this:
