MarketPosition.com Archives for Aug, 2003
August 15, 2003
Yahoo to Acquire Overture for $1.63 Billion
In a move designed to combat the competitive threat from Google, Yahoo! announced a deal in July to acquire Overture for approximately $1.63 billion. The acquisition was not unexpected for MarketPosition readers since I had discussed the high likelihood of such a purchase back in May.
August 15, 2003
MSN Developing Its Own Spider
Microsoft, seeing the growing power of Google and Yahoo!, has finally decided to develop its own engine. For years Microsoft has operated its MSN search engine by combining search results from third party players such as Overture, LookSmart and Inktomi.
August 15, 2003
SEO: What Does the Future Hold?
The flurry of search engine acquisitions this year has probably left some people wondering how these changes will affect the search engine optimization (SEO) industry. I've learned that many people subconsciously fear change and consequently use it as an excuse not to get involved in SEO or any area that experiences a lot of change. However, those with real-world marketing experience know that change in an industry more often spells opportunity for those that are paying close attention. This is in contrast to those that run from such change preaching a pending "market doom." Wise marketers embrace change rather than fear it.
August 15, 2003
Is Your Web site Attracting the Right Kind of Crowd?
By Brad S. Konia
Building a successful online marketing strategy involves more than simply attracting traffic to your Web site. Online marketing involves three key components:
- Creating the proper selling environment.
- Attracting qualified traffic to your site
- Measuring the results and adjusting as needed
