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December 15, 2003
Microsoft to Ban Pop Ups
If your business depends upon sales from pop up ad advertising, now may be the time to start looking for alternative marketing strategies. Microsoft has announced plans to build pop up ad blocking software into Internet Explorer next year. While ad blocking has been available for years in a variety of paid and free products, Microsoft's move will bring the ad blocking technology to the masses.
This spells good news for those that have found pop up ads irritating, but have not yet been motivated enough to install ad-blocking software. Many marketers have relied upon the higher response rates promised by the pop up ad vendors. Those businesses may notice a sudden decline in pop up ad impressions when the new version of IE is released next year.
"Is this really the end of pop ups?" by Stephanie Olsen
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