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January 15, 2004
Big changes continue at LookSmart
As many of you already know, LookSmart will be losing its biggest partner, MSN on January 15th, 2004. This came after Microsoft announced it would not be renewing its contract with LookSmart.
Only adding to its woes, LookSmart's contract with Sprinks expired in December. In addition, their agreement with Inktomi is expected to expire February 24th, 2004. In response, LookSmart has reportedly laid off half its work force in an effort to cope with the loss in revenues.
However, the news is not all bad for LookSmart. Last month they signed up new partners including ABCSearch, SearchFeed, and My Geek. LookSmart also added a new, optional bidding model that allows advertisers to place bids for top positions.
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