MarketPosition.com Archives for Apr, 2004
April 15, 2004
NetIQ acquires WebPosition
by Brent Winters
If you haven't already heard the news, earlier this month the WebTrends business unit of NetIQ, acquired the WebPosition business and product line along with the FirstPlace Software brand. What makes this so exciting is the combination of WebPosition , the leading search engine optimization tool, and WebTrends, the leading Web Analytics product. This means that in the future, the strengths of both product lines and businesses can be leveraged to give the consumer greater value, greater integration, and a more robust feature set than has ever been available before.
April 15, 2004
Note from Greg Drew, SVP and General Manager of WebTrends.
On behalf of the WebTrends team, we would like to thank Brent Winters and the entire FirstPlace Software team for their efforts in making WebPosition the #1 SEO software solution. We are excited to provide our mutual customers with a broader set of tools to achieve accelerated ROI on any Web initiative.
April 15, 2004
How to increase your sales by optimizing for local markets.
According to comScore last month, local search queries now consist of up to 7 percent of all searches within the United States. In addition, in a single month, nearly 36 million Internet users conducted 200 million searches that included keywords designed to localize a query. This number is only going to increase as the search engines add more features to encourage localized searching. In recent months, a number of new and existing search engines have announced local search initiatives.
April 15, 2004
What's happening with AltaVista, AlltheWeb, Yahoo and others right now?
A number of the major engines are going through a turbulent transition period right now. If you've traveled to AltaVista, AllTheWeb, or Yahoo recently, you may be a bit confused. Merging of the three engines is well underway. Therefore, the search results of each engine are much more similar than they were in the past, but they are not always identical.
