Even with the gain, the IPO fell short of many analysts and Google's own projections. While critics point to numerous reasons for the shortfall, many are still declaring the IPO an over-all success. If you've missed out on the unfolding Google IPO story, catch up by reading some recent articles. Whether you deem it a success or failure, the IPO is still among the largest in history. Therefore, it's a story worth following, particularly if you're in the search engine marketing business.

• Google jumps in rocky debut," CNN, August 20th, 2004
• Google Dutch auction IPO declared a success," NUNET, August 23rd, 2004
• Google critics wrong to label IPO 'disaster,'" Seattle Times, August 23rd 2004

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