Certainly paid search has garnered the lion's share of media and analyst attention, but there is much more to SEM than that. The explosive field of SEM is complex and brings with it a new vocabulary and set of skills you need to master. There are keywords, rankings, PPC, cost-per-click, ROI, to paid vs. organic, BEI, KEI, broad vs. phrase match, localized search, COAs, SEM vs. SEO, negative keywords, bid management, paid inclusion, search analytics, CTR, conversion rates, CPC, contextual advertising&and the list goes on. So, how do you make sense of it all?

Join on-line marketing experts, Geoff Ramsey and Brent Hieggelke as they demystify Search Engine Marketing (SEM) with the latest trends and real-world advice on how you can ignite your own search engine results.

Attend this one hour educational webcast with eMarketer and WebTrends and learn:

• The difference between paid and organic search and the role they each play.
• Best practices for implementing an effective SEM strategy.
• Clarity on all the options available today, from contextual to local search.
• Expert advice on how to effectively measure your search results from rankings to revenue.

All attendees will receive a complimentary copy of eMarketer's companion white paper: "Top 10 Ways to Make Search Marketing Work for You," sponsored by WebTrends. All you have to do is log into the Web cast link below to watch and listen in on the live presentation. Mark your calendars!

Tuesday, August 31, 2004-08-25
TIME: 10 am Pacific / 12 pm Central / 1 pm Eastern
http://marketingpower.gravitymail.com/cp/82920C5ba1c022550ef7bc71ccdc886979b82d

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