MarketPosition.com Archives for Sep, 2004
September 15, 2004
How do you know what a search engine is really looking for?
By Brent Winters
Have you ever done a search and wondered how your competitors are appearing at the top of the results and why you are not? If so, you've taken the first crucial step into the intriguing world of Search Engine Optimization. An active curiosity will definitely serve you well in this field, paying huge dividends as you discover what makes each search engine tick.
September 15, 2004
Search Engine Marketing & Branding 101
By Deborah Hickey, Brand Marketing Manager, iProspect
What is a brand?
You've probably heard it defined dozens of ways. So what's the real definition? Well - in its most simple terms - it's a word or symbol. Coke is a brand. The Nike "swoosh" is a brand. The city you live in is a brand. Your name is a brand. A brand is simply a word or a symbol in someone's mind.
September 15, 2004
AskJeeves adds localized search, My Jeeves, and more!
By Brent Winters
Jeeves, the English butler mascot for the Ask Jeeves search engine has been very busy this month serving up a whole host of new features. The company appears to be serious about competing with industry giants Google, Yahoo, and MSN. In fact, you'll notice that Ask Jeeves' home page is very basic, much like Google's "search-centric" approach.
