MarketPosition.com Archives for Feb, 2005
February 15, 2005
The Content Providers: How Much To Bid for Traffic?
By Sean Donahoe
Introduction
While many articles have been written on Pay Per Click ROI calculations for ecommerce providers, very little has been written for the content providers. This article will focus on how a content provider can determine how much to bid when running a pay per click campaign. After examining the basic solution, advanced topics are presented to further refine the process.
February 15, 2005
Google Ranking Algorithm Change
A widespread shuffle in relevancy scores started appearing in Google around the beginning of February, and the consensus is that major changes have occurred in Google’s ranking algorithm.
February 15, 2005
MSN Search Goes Live
On February 1, 2005 Microsoft officially launched MSN Search using its own proprietary index.
February 15, 2005
Measuring Web Site Statistics as Part of Your SEO Strategy
By Mark Nelson
Measuring the behavior of visitors and spiders should be an integral part of your optimization efforts. In recent articles we have focused on the important areas of the SEO process including:
