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March 15, 2005
Search Engine Strategies New York 2005 Update
We normally don't talk about SES shows in MarketPosition, but the most recent SES conference in New York provided us with some insights that we believe are significant enough that they should be passed along.
You have probably already read the article above about the change in Google's algorithm, but in the near future you may be more concerned with what is happening at Yahoo!
According to comScore, Google now commands only 36% of the market with Yahoo taking a 29% share and MSN following at 15%. What is more important than the numbers is the momentum. Yahoo and MSN appear to be gaining market share from Google. Another interesting note from comScore is that over 80% of the search volume is initiated by 20% of "heavy searchers." You may want to use this knowledge in keyword selection and go after those niche words. The thought being that if searchers that generate most of the traffic are somewhat heavy searchers, logic would follow that they would tend to be more sophisticated searchers, based on how often they search.
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