MarketPosition.com Archives for Jun, 2005
June 27, 2005
Yahoo Beta: Deep Search and Subscription based web sites.
By Scott Goodyear
Yahoo is now beta testing a new search service called Deep Search. Deep Search is an opportunity for subscription based web sites to be indexed by a major search engine as currently search engine spiders are unable to login/scan through password protected websites. It appears that this may be a great opportunity for lead generation for this type of site as well. At the time of this writing there were seven sources that one could choose from in order to search on excerpts from premium/subscription article content: Consumer Reports, IEEE Publications, the Wall Street Journal, Financial Times, the New England Journal of Medicine, Forrester Research, and The Street.
June 22, 2005
Yahoo Mindset: New Shopping and Research Tool.
By Scott Goodyear
Yahoo has introduced a new beta search service called Mindset. Mindset is a further attempt toward the true personalization of search engine results beyond local. Currently when you perform a normal Yahoo web search, you are left with search results that are based on the proprietary Yahoo search algorithm. With Mindset you can further tweak these results using a slider so that the results can be geared toward a more commercial/shopping based search or a more research/informational need. There are even gradients in between purely shopping and purely research search preferences.
June 15, 2005
Warning About Duplicate Tags
In the past it has been suggested that you might want to add two or more title tags to a single page since this technique appeared to help a site's ranking for some engines. Several years back we had even researched this and found that it could indeed improve your site's search positions in some engines.
June 08, 2005
Four HTML Reference Sites You Should Not Miss
By Scott Goodyear
Whether you are new to creating HTML web pages or if it's old hat for you, it always helps to have a few great HTML reference sites in your bookmarks. These sites often have free tutorials, tips, and more which can give you a jump start in updating or building your web site.
