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July 29, 2005
Yahoo! Releases New Index
By Richard Drawhorn
On July 20, Yahoo! released a new index, as reported in their search blog. A quick review of the blog indicates that not everyone is happy with the changes. As is usually the case when a search engine releases a new index, you can expect to see fluctuations in the search results.
A good example of this is the well known Google Dance which has occurred in the past when Google released new versions of their index.
Your website's positions may be negatively affected by the changes in the index, so pay particular attention to your rankings in Yahoo! this month. An excellent way to easily monitor your rankings is to use WebPosition's Reporter feature. If you find that your positions have suffered as a result of the index change, then this is a good time to take a close look at your pages with WebPosition's Page Critic. This tool is designed to help you optimize your page content for search engines. The information in the Page Critic is kept up to date with changes in search engine algorithms and can help you regain the ground you may have lost.
In fact, it's a good idea to revisit your optimized pages with the Page Critic any time you see a negative change in your position. There may be content edits you can make with little effort that will have a powerful effect on your positions. This article explains how to effectively use the Page Critic to optimize your pages.
If you are not familiar with the general process behind search engine optimization (SEO) in general, then read this article to get a good review. As always, make sure you are not violating any of the search engine's terms of service. For example, hidden or duplicated text, redirected pages, or "cloaked" pages can have a negative effect on your rankings. Here is a review of practices to avoid when optimizing your pages. An honest, intelligent approach to SEO is always the best way to keep your pages ranked well in search engines.
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