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October 13, 2005
New Yahoo Site Explorer and Blog Search
By Scott Goodyear
Yahoo Site Explorer Beta
Yahoo has released a new feature called Site Explorer which can help you to explore the linking strategies of your competitors and better understand how Yahoo interprets links to your own site.
It is an interesting beta as you can quickly and easily see how there are differences in popularity considerations depending on how you, and those that link to your site, are formatting their links. Are you linking around your site and encouraging people to link to you with or with out the "www." prefix? It can make a difference and this tool can help you explore that difference. At this time there are some promising features like the ability to export some of your exploration data into a tab separated values text file, however in it's current form you can export only 1 search/page's worth of data. So while a great new offering, in some ways it is a bit limited in it's initial offering. Or is it?
The Site Explorer beta site also has an API if you are interested in programming an interface to get around the limted export issue or to create a better search product from the raw data that is available. One of the first examples that we've seen of the API in use can be found on GSiteCrawler who also makes a great free Google Sitemap creation tool for the Google SiteMaps program.
Whether you are generating reports for internal use at your company or for SEO clients, this feature can be a very valuable addition for WebPosition Pro users. Combine this Site Explorer data along with the ranking and submission data that you can export from WebPosition Pro and you will get a great big picture view of your SEO activities. If you are using the new WebPosition 4 Pro software but do not want to work with your data in Excel, or if you want to present an easy to understand HTML based report to clients or managers, you are in luck as we already include both link popularity data from several engines and site saturation data (site crawl depth) in the normal HTML based WebPosition 4 reports.
Blog Search Option at Yahoo News
When you search through the Yahoo News site, you can now search not only through video, audio, and the various syndicated news channels but also through the blogs of various individuals and corporations. This may be another place for you to leverage your blog content and be found through a non-traditional search if your content is related. However it remains to be seen if this will turn into another area where Yahoo has to further develop their spam filtering technology so that blogs that are only vaguely related to the search, are not included within the results.
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