If you haven't read it already, check out the associated press piece of at Wired.com called: Apostrophes in Names Stir Lot O' Trouble. Then head to your web site and register with names that include the various dashes, apostrophes, spaces, and other characters. How does your site handle items like this? What is the cost to fix an issue like this rather than leave any problems to remain in the system?

Another item to consider... If you are marketing internationally, it may not always make sense to have a toll free line that is toll free internationally. In fact, depending on the cost of your service or good and the size of your international customer base, it may be quite unprofitable to have a toll free 800 line. So how do you get around this stumbling block?

In speaking with some of my international customers, they say that using a voice over IP service (VoIP)is quite common when calling between countries like the UK, Germany, France, etc. Services like Skype can help businesses who may find an international 800 number too expensive. You can buy blocks of time, set up conference calls, and they have other options to explore.

Hopefully these two ideas help you to consider some of the factors related to marketing your site for international success. In case you had missed my earlier article, also check out: International SEO, A Check List for Improving the Rankings of International Web Sites.

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