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November 11, 2008
SEO Services To Offer... Social Media Naming Audit.
By Scott Goodyear
Back in April of this year, I wrote an article called "Name Squatting 2.0". Essentially, some will buy a domain name and hold it until it becomes popular. Once popular, they may try to sell the domain as if for ransom. In the social media world, I pondered the probability that the same thing could happen with name registrations and services like Twitter, MySpace, and others. Anne Zieger of What Matters Online, had a similar thought. Connecting the dots to how you run a marketing business, she proposes that her clients contact her in order to run a social media naming audit.
This is a great idea. As an online marketer, a social media naming audit is one more service to offer if you have the bandwidth and you can explain the value proposition to your client.
If you can explain the value of social media to a client, and they get it, perhaps you may also want to reserve some of the obvious names for your clients. While not everyone will be ready to take up the reins of social media, a client may be pretty appreciative if you have the foresight to reserve a few obvious names for them.
It probably goes with out saying, but be sure that expectations are set and that there is a clear explanation of who holds the registrations, when the logins will transfer to the client, etc. You probably don't want to be labeled as a scamer or name squatter yourself and you want a client to sing your praises, not complain about you online. Thus, give the registration to the client when they are ready to take the reins or if you cease business relations with the client.
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