Topic Category: Google Adsense & Adwords
Google Adsense and Google Adwords are two sponsored advertisement programs offered by Google. In this topic category, we publish articles related in some way to these ad programs.
October 08, 2007
Senators raised no objections to Googles proposed purchase of DoubleClick
By Curtis Friedl
News broke in May of Google acquisition of DoubleClick. Since then we have been waiting for the report from antitrust regulators. The US Senate can not block the deal; however they can express concerns that they may have regarding the merger to regulators. Once this deal closes as Google, and many insiders expect by the end of the year Google will sole control over the largest consumer data base ever assembled. While both Microsoft and Yahoo has raised concerns about this control of information. They both acquired advertising firms of their own this year, Yahoo with Right Media inc. for 680 million and Microsoft's aQuantive inc. for nearly double the price paid by Google.
August 17, 2007
Going On Vacation? Google May Pay Your Gas Money.
By Scott Goodyear
Need some extra change to pay for your car's gas when heading out on vacation? Helping a child move to college? Basically visiting a some what unfamiliar area and have a digital camera? Google is now contracting to obtain photos and other info about the businesses that you've visited. Enough pocket change is up for grabs, that it might add up to free gas money, a vacation, or something else.
July 10, 2006
Google Updates Landing Page Quality Score for Adwords
by Richard Drawhorn
As we noted in a previous post, Google started measuring the relevance or "quality" of Adwords landing pages as one of the variables in determining the minimum bid for search keywords. Google recently announced that a few changes were made to the way the Quality Score for landing pages is determined. In this article I'll review what the Quality Score is and what you can do to increase the Quality Score for your web site.
June 20, 2006
Google's New Adsbot
By Curtis Friedl
According to SearchEngineWatch.com and SearchEngineNews.com a new ad sense bot called Adsbot will soon begin showing up in your log files.
May 22, 2006
Google Attempts Settlement In Click Fraud Case
By Curtis Friedl
Currently less scrupulous competitors will use various means to create clicks on competitor's ads with the sole purpose of forcing the advertiser to pay for the additional clicks. While keyword research and selection has always been a challenge "click fraud" has exploded into a nightmare for search engine marketers and destroyed their marketing budgets.
December 16, 2005
Google Encourages Relevance in AdWords Advertisements
By Scott Goodyear
The Google AdWords team has announced that they are changing the way that the "Quality Score" is derived for AdWords advertisers. They want to encourage advertisers to provide greater relevancy between the advertisement, and the page that a searcher would land on when clicking through an AdWords advertisement link.
September 19, 2005
Google AdWords Rolls Out Keyword Status Changes
Courtesy of SearchEngineNews.com | September 2005
As we reported last month, Google modified their keyword status categories and introduced quality based minimum bids. In light of such a significant change, we're surprised at how little effect we're seeing on our AdWords campaigns.
January 15, 2005
Google AdWords™ Affiliate Policy Change
On January 5, 2005 Google announced a policy change in how they serve ads for affiliates and parent companies using their AdWords service.
