Topic Category: Link Popularity
One of the first steps involved in optimizing a web site is doing the research needed to identify valuable search terms. The articles below provide tips and advice on how to best approach this important aspect of search engine optimization (SEO).
December 27, 2007
Bootstrap SEO: How To Ride A Wave Of Popularity.
By Scott Goodyear
As an internet marketer, it is often easier to look at some one else's site and see opportunity than it is to see opportunities on your own site. In this post I want to give an example of what I would call "bootstrap" SEO. Essentially bootstrap SEO occurs when you see some one else's success, think up ideas on how they might continue to build on their success, but you may instead find a way to build this content for your own site.
May 17, 2007
Apple.com telling Google "we don't want to rank"?
By Scott Goodyear
As I mentioned a while back, Google states that they are getting more aggressive in how they treat links. High rankings based entirely on links (i.e. the term does not appear on the page) are often called "Googlebombs". For several years Apple.com has enjoyed a first page ranking for the terms MP3 Player, MP3 Players, and often top 10-20 rankings for related terms like MP3 device, digital music player, and others. Today they no longer rank in the top 100 for keywords that they should dominate like MP3 players and simply MP3. In the past, they were supported by benign Googlebombs.
March 16, 2007
Wordtracker Launches UK Based Research Database
by Curtis Friedl
www.MarketPosition.com
With SES London right behind us, Wordtracker has just announced a United Kingdom based research database. Wordtracker, has always been a prime research tool for website designers world wide and this new feature further cements their usefulness to those in the UK. For those who are in the process of creating new content for their website Wordtracker is a must have tool as it identifies the best keywords for your websites pages. These keywords are the basic pieces that you will use to create your website content.
January 25, 2007
Understanding and Using the Long Tail Approach to Cash In.
by Scott Goodyear
www.marketposition.com
You have likely heard of the Long Tail approach to marketing if you are working the Pay Per Click (PPC) space or optimizing web pages. Even if you have not heard of the long tail approach, you've likely used it to some degree. In this post, we will explore a bit of the history behind the long tail approach and how the Long Tail approach can be applied to a business in different ways in order to build understanding on how you can use this approach to cash in as a PPC or organic ranking strategy.
April 12, 2006
How to Research and Utilize Valuable Search Keywords
by Richard Drawhorn
Every search engine marketing professional understands the importance of choosing relevant keywords to include in web page content. Many factors must be considered during the keyword selection process and, once a list has been compiled, the keywords must be incorporated into the site content properly. In this article, I'll outline a general approach to selecting valuable keywords, and also suggest a few things to consider when optimizing your web site content.
September 20, 2005
Keyword Research Guide
Our friends at WordTracker have developed a great new Keyword Research Guide.
June 15, 2001
WordTracker Expands Database to 350 Million Keywords
WordTracker is commonly recognized in the industry as the most powerful tool by far for discovering the optimal keywords to target. I've said it before, and I'll say it again. If you target keywords that few people actually search for on the Web, then all your search engine marketing efforts will be in vain. You'll invest the time to achieve top 10 rankings but nobody will show up to your site. You'd be surprised how many people make the critical mistake of GUESSING what their prospects are searching on rather than KNOWING what people are searching on.
February 15, 2001
New WordTracker Feature: Pay Per Bid Manager
Since last month's review, WordTracker has added a new "View All Your Results" feature (the paid version only) that helps consolidate multiple competitive analysis reports that you create while using WordTracker. This allows you to consolidate more than one report to see the bigger picture.
January 15, 2001
Keyword Selection - Finally an Easier Way to Do It!
If you've read past newsletters, you probably know that the most important first step to marketing your Web site to the search engines is proper keyword selection. I've said it before, and I'll say it again, if you target the wrong keywords, all your efforts will be in vain!
August 15, 2000
Keyword Selection - The Most Overlooked Element of Success
I asked Fredrick Marckini if he could reveal the greatest contributor to his clients' success in the search engines. He responded, "that's easy, most Web sites are targeting the wrong keywords and phrases. In my opinion, this is the Holy Grail of search engine positioning success. If you're not targeting the right keywords and phrases, even the best rankings are of little value. We spend more time on selecting the proper keyword and keyword phrases than perhaps anyone would imagine."
October 15, 1999
IMPORTANT: Find the Right Keywords
Pay close attention: this is probably the most important article you will read on search engine positioning this year. Choosing the right keywords is absolutely crucial to your success with the search engines.
March 15, 1998
Building Traffic Starts with the Keywords!
I've written an article in a past newsletter about the importance of how to target the "right" keywords for improving your search positions.
March 15, 1998
Double Your Visibility with Longer Keywords
Want an easy trick to double your visibility on the search engines?
In general, choose the longer form of a keyword. The reason for this is a concept called "word stemming."
September 15, 1997
Choose the Right Keywords
Target the wrong keywords and all your efforts will be in vain. Choose the right keywords, and you'll see your traffic skyrocket. Therefore, think long and hard on what keywords people are likely to use to find you. Make lists of keywords and them combine them into phrases.
