Topic Category: Link Popularity
Link Popularity, or the number and quality of inbound links to a web site, is an important factor that search engines take into account when determining a web site's ranking. Below you will find articles that will help you learn about Link Popularity and some link building strategies that you may find useful to help increase your site's Link Popularity.
March 28, 2008
Ranking Argument: Links Aren't Everything...
By Scott Goodyear
There are a number of disagreements in the SEO industry about what is the most important thing in regards to improving search engine rankings. Some argue that content is the most important. Some argue that it is optimization that is the most important. Some think that links are the most important. While I think that all 3 are quite important, and while there are thousands of factors to consider, lets just look at links for a moment.
January 29, 2008
Interacting With Site Visitors: Web 2.0 Doesn't Have To Be Complicated
By Scott Goodyear
It is pretty likely that you've heard of the term "Web 2.0". It is basically a term coined around 2005 to signify that your web site has some type of interactivity with it's visitors. If you go to sites like Slashdot, Digg, MySpace, Twitter, Craigslist, Upcoming, YouTube, etc. the majority of content on these sites, has been created by site visitors rather than the companies that manage these sites. While many will focus on the interesting technology behind these sites, i.e. logins, automated notifications, managed lists, etc. as the "magic" behind the sites, it is truly the interaction that keeps these sites popular. In this post I want to highlight a blog called Daily Monster, it is an example of a site that is interacting with site visitors with out all of the hoopla or technological widgets that are often associated with Web 2.0 style interactivity. Hopefully it will also inspire you to interact with your own site visitors.
December 27, 2007
Bootstrap SEO: How To Ride A Wave Of Popularity.
By Scott Goodyear
As an internet marketer, it is often easier to look at some one else's site and see opportunity than it is to see opportunities on your own site. In this post I want to give an example of what I would call "bootstrap" SEO. Essentially bootstrap SEO occurs when you see some one else's success, think up ideas on how they might continue to build on their success, but you may instead find a way to build this content for your own site.
November 01, 2007
Reciprocallinksarenotdead, 11/1/07 update and 3 SEO Points.
By Scott Goodyear
As of 10/26/07, 2 days after my post about Reciprocallinksarenotdead, my post ranks for "reciprocallinksarenotdead". Google and Yahoo have indexed this page and other pages off of MarketPosition.com. (Although today, 11/01/07 it appears to be missing from some Google datacenters.) They do not report any one else linking to this article yet. So, from just links on our own site, probably a few RSS feeds that are counted but not listed, and really minor SEO of the page, I've gotten both the home page and the post to rank for this term. This means that this is not a tough keyword to rank on.
September 06, 2007
"Are Paid Links Evil?" from SES San Jose, what you missed...
By Scott Goodyear
I'm back from attending the Search Engine Strategies (SES) conference in San Jose and I'm putting together a few posts about my experience. In the meantime, I'll relate part of my experience from the "Are Paid Links Evil?" session. It was a lively session that was more food for thought than actionable tips...
May 17, 2007
Apple.com telling Google "we don't want to rank"?
By Scott Goodyear
As I mentioned a while back, Google states that they are getting more aggressive in how they treat links. High rankings based entirely on links (i.e. the term does not appear on the page) are often called "Googlebombs". For several years Apple.com has enjoyed a first page ranking for the terms MP3 Player, MP3 Players, and often top 10-20 rankings for related terms like MP3 device, digital music player, and others. Today they no longer rank in the top 100 for keywords that they should dominate like MP3 players and simply MP3. In the past, they were supported by benign Googlebombs.
September 26, 2006
What is Link Bait? SEO Buzzword Explained
by Scott Goodyear
www.marketposition.com
Read any forums or SEO community sites lately and saw the term "Link bait"? Wondering what link bait is? It sounds possibly like spamming does it not? So what is it? This month, we'll explore the recent buzz around 'link baiting'- what it is, why it is done, and whether it is a legitimate SEO method.
March 24, 2006
A Review of Link Building Strategies
by Richard Drawhorn
Search engine marketers are well aware that Link Popularity plays a significant role in determining a web site's search engine rankings. The number and quality of inbound links are measured by search engines and considered when determining a page's rank. I recently attended the Search Engine Strategies conference in New York, and heard several industry experts present their ideas about link building. In this article, I'll review some concepts that can help you build inbound links for your web site.
November 01, 2005
The Smart Marketer's Guide to...Evaluating the Quality of a Link
Evaluating the Quality of a Link
By Esoos Bobnar
Courtesy of SearchEngineNews.com | September 2005
What Neighborhood Do You Live In?
Link building these days is all about topical relevance. In other words, pages that link to each other should cover similar subjects. The closer the two pages are in topic, the better the link is likely to be perceived by the search engines. This rule applies both to the sites that are linking to you and to the sites you're linking to.
December 15, 2004
12 Essential Strategies for Building & Structuring Inbound Links
By Stephen Mahaney
One of the trickiest aspects of search engine optimization is the process of building high quality incoming links. And, as you've undoubtedly heard, it's also the single most important thing you can do to improve your rankings. The more inbound links a page has, the more popular it is - and search engines like popular pages.
March 20, 2003
Hidden Links Explained
Matt Cutts, a Google representative, put out a warning at a recent search engine conference in Boston that Google will be cracking down on hidden text and invisible pixel images. Since Google already has the technology to index images, such a threat should carry some weight. You'd be wise to avoid typical methods to hide text and links if you wish to be safe with Google. Rather than hiding links, consider creating a site map page that links to your other important pages without using the transparent pixel technique. We'll report more on this as information becomes available.
February 15, 2002
Do's and Don'ts for Building Your Site's Link Popularity
By Robin Nobles & Brent Winters
Link popularity plays an important role in the visibility of your Web site. Without other sites linking to you, you're unlikely to climb to the top of the search results. In fact, some engines require at least one or more links coming to your Web site or they will drop you from their index.
May 15, 2000
Link Popularity: How to Check it and How to Improve it!
Many Web marketing veterans have long realized the value of improving link popularity. For those of you new to this term, link popularity is how many external links on the Web point to your own Web site. Therefore, if you have 205 Web pages on other Web site domains pointing to your domain, then your link popularity is 205. Your link popularity will vary on each search engine because each engine has a different set of pages in its index.
December 15, 1997
Link Tags: Overlooked Way to Improve your Score
The Widget example from Heading Tags and More: Secrets to Better Rankings could be improved on some search engines by taking advantage of another scoring technique favored by some engines. The text within a LINK is sometimes weighed more heavily than words found in the regular body text.
