Topic Category: Paid Search Strategies
Pay Per Click (PPC) or Sponsored Advertising, either way you say, advertising here could mean a top ranking and exposure on keywors that might normally take several months or years to organically rank on. Are there risks or benefits to consider? This section bring together strategies and news that can help you to better manage your Ad spend.
May 31, 2007
PPA you say, don't you mean PPC?
By Curtis Friedl
What is ppa, cpa, cpm, or ppc? Well we are not talking about the latest accounting jargon, and you don't have to worry about a new executive acronym to be used during your next company meeting. These initials refer to some of the most frequently used paid online marketing program options.
February 26, 2007
Microsoft Advertisers Over Billed in adCenter
by Curtis Friedl
Microsoft said Friday that they have fixed a bug in the adCenter program that caused some users to be over billed. Several users of the program reported seeing a number of clicks appearing in their reports where they were being charged at several hundred dollars per click. Historically, there have been other cases of over charges by Microsoft and other PPC programs but often these charges were much smaller in scope.
December 11, 2006
WebTrends Acquires ClickShift, Announces Dynamic Search Product
In this article, updated information on the WebTrends acquisition of Click Shift and the creation of the "Dynamic Search" program.
"WebTrends Unveils Automated Optimization of Paid Search Advertising with WebTrends Dynamic Search"
New on-demand solution expands WebTrends Marketing Lab product family to profitably scale marketers' online spend
PORTLAND, Ore - December 4, 2006 - Following the December 4th announcement of the ClickShift acquisition, WebTrends Inc. today unveiled WebTrends Dynamic Search™, the industry's most sophisticated search marketing solution for optimizing paid search keyword portfolios to any business objective. Powered by WebTrends True Optimization™ technology, this innovative on-demand solution automatically determines which combinations of networks, keywords, positions, creative and landing pages perform best and dynamically allocates advertising spend to the top-performing combinations across major search networks, including Google, MSN and Yahoo!. With this announcement, WebTrends is breaking down the barriers to effective search engine marketing with end-to-end automation that eliminates the impasse between insight and action to continuously-and effortlessly-improve results and profitably scale search marketing.
July 19, 2006
Key Components That Guarantee a Return on Investment for PPC Management
The Four E’s of a Successful Pay-per-Click Advertising Program
By Kent Lewis (Anvil Media, Inc.)
The good news: you can setup and manage a pay-per-click (PPC) advertising program on Google, Yahoo! or MSN within minutes. The bad news: you can setup and manage a PPC advertising program within minutes. That means anyone can set up a PPC program, which has led to higher overall cost, lower click-through rates and conversions. There is hope, however.
May 08, 2006
Microsoft Launches New adCenter in the U.S.
by Richard Drawhorn
Microsoft's Steve Ballmer recently announced Microsoft's new adCenter at the Seventh Annual MSN Strategic Account Summit. The new advertising platform provides ads for all of Microsoft's online properties including MSN, Windows Live, Office Live, Office Online, and Xbox.com.
February 15, 2005
The Content Providers: How Much To Bid for Traffic?
By Sean Donahoe
Introduction
While many articles have been written on Pay Per Click ROI calculations for ecommerce providers, very little has been written for the content providers. This article will focus on how a content provider can determine how much to bid when running a pay per click campaign. After examining the basic solution, advanced topics are presented to further refine the process.
September 15, 2001
The Scoop on Pay Per Click Engines
Pay Per Click engines like Goto.com have been growing rapidly in popularity over the past couple years. This has spurred an onslaught of new Pay Per Click (PPC) engines such as Sprinks, FindWhat, Kanoodle, and others. In fact, at least 70 "me-too" PPC engines have sprung up across the Web, many in the past year. The question is, are PPC engines really the big marketing opportunity that some people make them out to be?
December 15, 2000
Yahoo Requires Paid Submission for Two Business Categories
Yahoo has followed Looksmart's move of requiring a fee for reviewing your site for possible inclusion into their directory. In the case of Yahoo, a free submission option remains for all categories except those appearing under:
