Topic Category: WebPosition
WebPosition is an excellent SEO software tool that helps webmasters manage their site's visibility on major search engines. Using WebPosition, you can conveniently report on search engine rankings, optimize web site content, and research keywords. In this topic category you'll find articles related to WebPosition and how best to use it to your advantage.
January 25, 2008
How Do You Optimize For Multiple Search Engines?
By Scott Goodyear
www.MarketPosition.com
We are often asked by WebPosition users, "how do you optimize for more than one engine?" Although you can optimize the same web page for multiple engines, some engines will have such widely differing preferences that optimizing for multiple engines can be nearly impossible. As you start creating a page that has more appeal to one engine, it may become less appealing to another. While you can perform split A/B testing in order to see what works out best between different versions of your pages, I think most people just want to put up a few pages and be done with it. If you are in this camp, it is generally recommended that you optimize separate pages for each search engine. Although I've covered this a bit in an article called Reinforcing Ideas and Improving Relevance to Gain Better Rankings, it may help to illustrate the multi optimization point in a another way. Open another browser window and point it to the e-commerce store, ThinkGeek.com and I'll show you what I mean.
May 10, 2006
Sesame Communications' Orthodontists Achieve Top Search Engine Visibility with WebPosition 4
Sesame Communications, an online communications solution provider for the dental industry, has used WebPosition 4 to measure the search engine visibility of over 200 orthodontic web sites.
December 14, 2005
Enhance Your WebPosition 4 Data with the Power of Microsoft Office
by Richard Drawhorn
WebPosition 4 offers two different methods of exporting your positioning data into a spreadsheet environment: a basic CSV export, and WebPosition SmartReports. This article provides an overview of these two features that provide the flexibility to manipulate your data to create customized reports.
October 14, 2005
Track Your Web Site's Visibility with WebPosition 4's KVI
by Richard Drawhorn
One of the primary tasks of any web site manager is to gather information about the site's visibility on search engines. WebPosition 4 provides a convenient way to gather and report this valuable information in its Reporter feature. One of the most valuable metrics presented in WebPosition reports is the Keyword Visibility Index (KVI), a numeric value that represents the site's total visibility. Read this review to get a detailed explanation of the Keyword Visibility Index and how to use it as part of your web site management toolbox.
October 08, 2005
Run WebPosition 4 from the DOS Command Line
Many WebPosition users aren't aware you can actually run missions and publish results directly from the DOS command line.
Although WebPosition provides a built in scheduling tool, there are some advantages of using the DOS command line.
September 08, 2005
Introducing WebPosition 4.0
We are excited to introduce WebPosition 4, our latest release. With the release of WebPosition 4, customers now have a complete end-to-end solution to manage the entire SEO process. WebPosition 4 helps you optimize your web site's relevancy, visibility and overall performance with search engines by enabling you to understand how your site performs for various organic and paid keywords and what you can do to achieve higher search positions on each of the major search engines.
March 15, 2005
Introducing WebPosition 3.5
By Mark Nelson
With the introduction of WebPosition 3.5, there are several exciting new features that allow for faster and easier entry of missions as well as more flexibility in viewing and distributing ranking reports.
November 15, 2004
Maximize your rankings by leveraging the five areas of the WebPosition Page Critic
by Brent Winters
If you've had a chance to try WebPosition Gold 3 released in August, you may have noticed that the Page Critic report is now divided into six tabs. As this report is so crucial to improving your rankings on Google, Yahoo, MSN, and other engines, I believe the new format merits some explanation.
October 15, 2004
WebPosition Gold 3 Reviews: What the experts have to say...
Since the launch of WebPosition Gold version 3 in August, the response has been overwhelming. Existing customers are emailing us to let us know how much they like the new, simpler user interface. New customers are calling to let us know that they are integrating SEO into their search marketing strategy. And thanks to WebPosition Gold 3, customers can access all of the tools required in the SEO process, from researching keywords to analyzing conversion on search activities, in one place.
August 15, 2004
WebPosition Gold 3.0 Available: Now easier to use, WordTracker integration, and more.
By Brent Winters
It has definitely been a busy month beginning August 2nd with the successful release of WebPosition Gold 3 at Search Engine Strategies in San Jose. WebPosition Gold 3 has been over two years in the making, easily packing in enough features for two full upgrades.
July 15, 2004
One Goal: Better Search Results
Two Great Products: WebPosition Gold + WebTrends 7
Together, WebPosition Gold and WebTrends 7 allow you to manage your search engine optimization efforts from start to finish.
April 15, 2004
NetIQ acquires WebPosition
by Brent Winters
If you haven't already heard the news, earlier this month the WebTrends business unit of NetIQ, acquired the WebPosition business and product line along with the FirstPlace Software brand. What makes this so exciting is the combination of WebPosition , the leading search engine optimization tool, and WebTrends, the leading Web Analytics product. This means that in the future, the strengths of both product lines and businesses can be leveraged to give the consumer greater value, greater integration, and a more robust feature set than has ever been available before.
April 15, 2004
Note from Greg Drew, SVP and General Manager of WebTrends.
On behalf of the WebTrends team, we would like to thank Brent Winters and the entire FirstPlace Software team for their efforts in making WebPosition the #1 SEO software solution. We are excited to provide our mutual customers with a broader set of tools to achieve accelerated ROI on any Web initiative.
February 15, 2004
Why does the WebPosition Page Critic recommend I
This is a common question particularly from users new to WebPosition Gold. The recommendations and suggestions given by WebPosition Gold's Page Critic are based upon statistical AVERAGES of top ranking pages. Used effectively, these suggestions and tips can do wonders for a page's position. But, the suggestions made by the software are far from being the only solution to a top ranking page.
December 15, 2003
Page Critic Sports New Category Organization
The advice offered in WebPosition Gold's Page Critic has increased dramatically over the past year with frequent updates and expansion to its knowledge base. You would certainly be hard pressed to find a more thorough and up to date database of search engine marketing advice anywhere. However, it recently became apparent that WebPosition includes so much information now to the search engine marketer, that it can be difficult to get a handle on it all. That's why the latest knowledge base is organized into the following logical categories:
September 15, 2003
Fire Up Page Builder for Some Fantastic Results
By Robin Nobles
It's a fact that the search engines don't like "machine generated" pages. Why? Some software programs simply swap out keywords to quickly spit out a bunch of low quality, near-duplicate pages. This creates little value.
May 15, 2003
WebPosition's Page Critic Made Easy!
By Robin Nobles
WebPosition Gold's Page Critic is a wonderful tool for checking your pages to learn how to get them primed for top rankings. However, because the Critic offers such a huge volume of information, one issue I see with my students is that they think they have to do every single thing that Critic tells them to do. They spend hours and hours trying to create a "perfect" page, rather than following the Critic's basic guidelines to get their pages online sooner rather than later.
March 15, 2001
Why Doesn't WebPosition Submit to Hundreds of Search Engines?
A common myth on the Web is that submitting to thousands of "engines" will gain you all kinds of new traffic. In reality, there are not even thousands of "engines" to submit to. The bulk of those submissions go to what are called FFA sites that are not search engines at all. Instead, they are simply a list of links to the last fifty or so URLs that were submitted to the service. Nobody ever uses these lists to find anything because they are just a random list of Web sites, generally with no organization to the list. The primary purpose of these sites is to gather e-mail addresses from Web marketers so they can be sent offers for other products and services. By submitting, you are unknowingly giving your consent for them to e-mail you.
July 15, 1999
Higher WebPosition Gold Page Critic Statistics Don't Always Mean Higher Rankings
A common misperception among Web site owners is that a page's keyword statistics (i.e., frequency, weight, word count, prominence, etc.) must be greater than those of your competitors' statistics for you to rank higher.
January 15, 1999
How is WebPosition Going to Get Everyone in the Top 10?
Recently I had someone send me this question that I?m sure many of you have asked yourself:
"How is WebPosition going to get all of the potential users of your product in the top 10? It would seem that as more and more Webmasters employ your methods we are leveling the playing field and will have to begin all over."
March 15, 1998
WebPosition Awarded 5 Star "Editor's Pick" 1998
We're proud to announce that WebPosition earned a perfect 5 out of 5 star rating from ZD Net in February. ZD Net is the Web site of Ziff Davis, the computer and technology publication giant. Ziff Davis publishes a number of prominent magazines including PC Magazine, Windows Sources, PC Computing, and many others.
February 15, 1998
WebPosition Dealer Program
Many of our Referral Partners and visitors to our site have expressed interest in reselling WebPosition, our search position analysis software.
