Topic Category: Yahoo!
Yahoo! is one of the internet's leading search engines. For the year 2005, Yahoo! was second only to Google in the number of internet searches processed. In this topic category, you'll find articles related to Yahoo! organic search.
February 26, 2008
Yahoo "Open Search" Sound And Fury, But Nothing Yet...
Interesting post from Yahoo yesterday. They intend to make their search results a bit more "open". They say that eventually you'll be able to add reviews, small photos, and other data to your Yahoo listings.
March 15, 2007
Yahoo Adds New Meta Tag, More Control Over Your Search Engine Listings
by Scott Goodyear
www.MarketPosition.com
Do you have a listing in Yahoo's Directory? Does the description of your site work well for their directory but not so well when customers are performing searches for your products or services? In response to last year's announcement by Microsoft to support a NOODP or No Open Directory/Dmoz tag, Yahoo has created a "no Yahoo Directory" tag.
January 18, 2007
MyBlogLog.com Acquired By Yahoo!
By Scott Goodyear
www.marketposition.com
Yahoo recently bought the blog widget company MyBlogLog.com. This is another step in the consolidation of the various blog and social media technologies among the major search engines. I think the premise behind MyBlogLog is promising however there are some problems in it's current state. In this post, I'll point out why you might love MyBlogLog or why you might decide to leave it off your site or blog for the time being.
August 15, 2006
Explore Your Web Site with Yahoo! Site Explorer
by Richard Drawhorn
Back in September, 2005, Yahoo! launched a useful tool called Site Explorer, which provides information about a site's visibility in the Yahoo! search engine. Yahoo! recently announced that Site Explorer has been updated, and in this post I'll review the latest features available in the tool.
July 28, 2006
Yahoo! Introduces New Search Crawler
by Richard Drawhorn
In a recent entry in their search blog, Yahoo! announced the introduction of a new version of their search crawler, Yahoo! Slurp. The new spider is "faster" and "more efficient" according to Yahoo!, which is good news for web site owners since it should consume less bandwidth while crawling their site.
June 26, 2006
The Evolution of Search Engine Personalization
by Richard Drawhorn
Personalized search engine home pages are nothing new, but they have certainly evolved over time. The latest developments make information more readily available to the user than ever before. All 3 major search engines offer personalized versions of their home pages: Google Homepage, My Yahoo!, and My MSN. In this post, I'll briefly review some of the new features available.
February 14, 2006
Q&A - Is Yahoo now following the nofollow tag? What about other search engines?
Courtesy of SearchEngineNews.com | January 2006
Planet Ocean Communications, the top-rated source of search engine marketing information.
Last month you reported that none of the major search engines were following nofollow tags. Since that time, I've heard reports that some people are seeing nofollowed links show up in their backlinks. What's going on?
October 13, 2005
New Yahoo Site Explorer and Blog Search
By Scott Goodyear
Yahoo Site Explorer Beta
Yahoo has released a new feature called Site Explorer which can help you to explore the linking strategies of your competitors and better understand how Yahoo interprets links to your own site.
July 29, 2005
Yahoo! Releases New Index
By Richard Drawhorn
On July 20, Yahoo! released a new index, as reported in their search blog. A quick review of the blog indicates that not everyone is happy with the changes. As is usually the case when a search engine releases a new index, you can expect to see fluctuations in the search results.
June 27, 2005
Yahoo Beta: Deep Search and Subscription based web sites.
By Scott Goodyear
Yahoo is now beta testing a new search service called Deep Search. Deep Search is an opportunity for subscription based web sites to be indexed by a major search engine as currently search engine spiders are unable to login/scan through password protected websites. It appears that this may be a great opportunity for lead generation for this type of site as well. At the time of this writing there were seven sources that one could choose from in order to search on excerpts from premium/subscription article content: Consumer Reports, IEEE Publications, the Wall Street Journal, Financial Times, the New England Journal of Medicine, Forrester Research, and The Street.
June 22, 2005
Yahoo Mindset: New Shopping and Research Tool.
By Scott Goodyear
Yahoo has introduced a new beta search service called Mindset. Mindset is a further attempt toward the true personalization of search engine results beyond local. Currently when you perform a normal Yahoo web search, you are left with search results that are based on the proprietary Yahoo search algorithm. With Mindset you can further tweak these results using a slider so that the results can be geared toward a more commercial/shopping based search or a more research/informational need. There are even gradients in between purely shopping and purely research search preferences.
March 15, 2005
Search Engine Strategies New York 2005 Update
We normally don't talk about SES shows in MarketPosition, but the most recent SES conference in New York provided us with some insights that we believe are significant enough that they should be passed along.
December 15, 2004
Yahoo Announces Desktop Search
In October we reported on the deployment of Google's desktop search tool. Google will now have company in the desktop search space as Yahoo has announced its plans to introduce desktop search.
March 15, 2004
Yahoo Finally Makes the Big Change and Drops Google
Industry analysts and search engine marketers have seen it coming since last year. Ever since Yahoo acquired Overture, who had previously acquired Inktomi, FAST, and AltaVista, it was obvious that Yahoo would be dropping its long-time partner Google. After all, why buy all that search technology if you aren't going to use it?
January 15, 2002
Yahoo Pricing Change
By now readers of the MarketPosition newsletter are well acquainted with iProspect, the leading Boston-based search engine positioning services firm. Their CEO, Fredrick Marckini is an occasional contributor to this newsletter and author of the book "Search Engine Positioning." Fredrick alerted us to this important development in Yahoo's Express Service pricing, so we wanted to give credit where credit was due. Here is what we found:
October 15, 2001
Yahoo Dramatically Changes Their Format. What to do Now?
At the end of September Yahoo made some sweeping changes to their service. Something that they haven't done in years. Since Yahoo receives more traffic than any other search engine or directory on the Web, you must pay careful attention to changes at this service.
August 15, 2001
Watch Out for Yahoo's New Domain Length Limitation
Many people purchase longer domains in order to incorporate multiple keywords into the name. Including your best keywords in the domain name can boost your rankings on various search engines.
July 15, 2000
Submitting To Yahoo: Avoid a Costly Trap!
Many people complain about Yahoo ignoring their submissions. Unfortunately, it's rare that they ever tell you why you were not added to their directory. It may be that they never bothered to look at your site, or it may be that you did something wrong.
July 15, 2000
Yahoo Web Pages Drops Inktomi in favor of Google
Yahoo has long used Inktomi to provide results for searches that are not initially found in its directory. On July 4th, Yahoo declared independence from Inktomi and switched to using Google.com for matches displayed after its category and directory listings. Since Yahoo is the most popular search site on the Web, this is a significant development for Google.com.
September 15, 1998
How to Change a Yahoo! Listing
Many of you probably get frustrated working to persuade Yahoo! to add your site or change your existing listing. A WebPosition user was kind enough to pass along a technique he learned that may speed the process.
August 15, 1998
Yahoo changes their ranking system
Yahoo, the most popular search engine on the Web, recently reversed the way they do default searches. In the past, a search for "online shopping" would look for Web sites which contained the phrase "online shopping" in Yahoo's summary description of the Web site.
July 15, 1998
Yahoo case study - iDOT.computers achieves rank!
iDOT.computers are a brand new PC manufacturer who compete with direct computer marketers like Dell and Gateway, funded by $3.5 Million in venture capital from Taiwanese peripherals manufacturer, Mag Technology, Inc.
November 15, 1997
Update on Yahoo and Domain Names
The "rumor" I passed on about Yahoo potentially rejecting sites that didn't have their own domain name is NOT true according to a Yahoo official. They claim to judge each site on content and design. But notice that Yahoo is still a beauty contest - if your site is a fiasco you've been meaning to fix, you might wish to wait to submit it until you have made the Web site tighter. Also expect to submit more than one in many cases.
October 15, 1997
How to Achieve Better Visibility on Yahoo
Yahoo! is unique not only in it's strong leadership position, but by the way it indexes your Web site. You must understand how Yahoo works before you're site will do well there.
