Topic Category: Yahoo! Search Marketing
Yahoo! is one of the internet's leading search engines by search share. In fact, in the year 2005, Yahoo! processed 23.5% of searches done on the internet. Yahoo! Search Marketing is a service offered by Yahoo! that allows web sites to purchase sponsored ads on Yahoo.com and other search portals.
February 06, 2007
Yahoo! Launches New Ranking Model for Paid Search
by Richard Drawhorn
In a December post, I discussed the introduction of the new Yahoo! paid search platform called "Panama". Yesterday, Yahoo! announced a new ranking model for the Panama platform in the United States. In this post, I'll take a look at the changes Yahoo! is introducing into their paid search ranking methodology.
December 19, 2006
Yahoo! Introduces New Sponsored Search Platform
by Richard Drawhorn
On December 12th, Yahoo! announced that their new Sponsored Search platform (known as "Panama") is now available to all new U.S. customers who open accounts with Yahoo! Search Marketing.
August 18, 2005
Yahoo! Launches Marketing Alliances Program
Yahoo! Search Marketing (formerly Overture) announced earlier this month that it is expanding its partner programs to smaller search marketers and web professionals who manage or refer clients to Yahoo! paid search campaigns. The enhanced offering is known as the Marketing Alliances Program, and it provides a variety of options for businesses that want to earn recognition and cash commissions for referring clients to Yahoo! Search Marketing products.
March 15, 2004
Yahoo's New Submission Options
If you travel to Yahoo's new submission page, you'll notice some changes. The Inktomi paid inclusion options are gone, replaced with several submission related options from Yahoo. Here's a summary of what they are now offering:
August 15, 2003
Yahoo to Acquire Overture for $1.63 Billion
In a move designed to combat the competitive threat from Google, Yahoo! announced a deal in July to acquire Overture for approximately $1.63 billion. The acquisition was not unexpected for MarketPosition readers since I had discussed the high likelihood of such a purchase back in May.
May 15, 2003
Will Yahoo Purchase Overture?
Yahoo! priced $750 million in convertible bonds on May 1st despite having $1.5 billion in cash on hand. If you have that much cash on hand, why would you need another $750 million? This has led to speculation that the search giant may be planning a major acquisition soon. According to some analysts, the most likely target could be Overture. Overture's stock jumped 6% the following day after a long run of sagging stock values.
