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	<title>Marketposition &#187; Paid Search Strategies</title>
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		<title>Where In The World Is (Insert Your Company Name Here)? Are you in Google, Yahoo, or Ask&#8217;s Maps or Local Databases?</title>
		<link>http://www.marketposition.com/2007/11/09/where-in-the-world-is-insert-your-company-name-here-are-you-in-google-yahoo-or-asks-maps-or-local-databases/</link>
		<comments>http://www.marketposition.com/2007/11/09/where-in-the-world-is-insert-your-company-name-here-are-you-in-google-yahoo-or-asks-maps-or-local-databases/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 20:02:28 +0000</pubDate>
		<dc:creator>Webposition SEO Team</dc:creator>
				<category><![CDATA[Paid Search Strategies]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[regional searches]]></category>
		<category><![CDATA[SEM]]></category>

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By Scott Goodyear
Does your business fit a local market? How is your local search marketing campaign coming along? Can you be found on a map in Google, Yahoo, or Ask?
Whether you are promoting a realtor&#8217;s site, a restaurant, a comic book store, or anything else that can potentially be &#8220;local&#8221; in nature, you shouldn&#8217;t ignore [...]]]></description>
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		<title>PPA you say, don&#8217;t you mean PPC?</title>
		<link>http://www.marketposition.com/2007/05/31/ppa-you-say-dont-you-mean-ppc/</link>
		<comments>http://www.marketposition.com/2007/05/31/ppa-you-say-dont-you-mean-ppc/#comments</comments>
		<pubDate>Thu, 31 May 2007 19:52:29 +0000</pubDate>
		<dc:creator>Webposition SEO Team</dc:creator>
				<category><![CDATA[Paid Search Strategies]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[pay per action]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[PPA]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimize]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[What is ppa, cpa, cpm, or ppc? Well we are not talking about the latest accounting jargon, and you don't have to worry about a new executive acronym to be used during your next company meeting. These initials refer to some of the most frequently used paid online marketing program options.]]></description>
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		<title>Key Components That Guarantee a Return on Investment for PPC Management  The Four E’s of a Successful Pay-per-Click Advertising Program</title>
		<link>http://www.marketposition.com/2006/07/19/key-components-that-guarantee-a-return-on-investment-for-ppc-management-the-four-e%e2%80%99s-of-a-successful-pay-per-click-advertising-program/</link>
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		<pubDate>Wed, 19 Jul 2006 19:54:08 +0000</pubDate>
		<dc:creator>Webposition SEO Team</dc:creator>
				<category><![CDATA[Paid Search Strategies]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Keyword Targetting]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[By Kent Lewis (Anvil Media, Inc.)
The good news: you can setup and manage a pay-per-click (PPC) advertising program on Google, Yahoo! or MSN within minutes.  The bad news: you can setup and manage a PPC advertising program within minutes.  That means anyone can set up a PPC program, which has led to higher overall cost, [...]]]></description>
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		<title>The Scoop on Pay Per Click Engines</title>
		<link>http://www.marketposition.com/2001/09/15/234/</link>
		<comments>http://www.marketposition.com/2001/09/15/234/#comments</comments>
		<pubDate>Sat, 15 Sep 2001 19:56:35 +0000</pubDate>
		<dc:creator>Webposition SEO Team</dc:creator>
				<category><![CDATA[Paid Search Strategies]]></category>

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Pay Per Click engines like Goto.com have been growing rapidly in popularity over the past couple years. This has spurred an onslaught of new Pay Per Click (PPC) engines such as Sprinks, FindWhat, Kanoodle, and others. In fact, at least 70 &#8220;me-too&#8221; PPC engines have sprung up across the Web, many in the past year. [...]]]></description>
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