MarketPosition.com Archives for Feb, 2004
February 15, 2004
Seven Steps of Search Engine Optimization
A common misconception of search engine marketing is that all you have to do is submit your Web site and then you're done. Industry veterans know better. Search engine marketing, and more specifically, search engine optimization is an ongoing process. While it certainly offers many rewards, it is not a silver-bullet, single click solution to bringing more traffic to your Web site. Anyone that makes such lofty promises probably also sells a magic elixir that will cure cancer and re-grow hair.
February 15, 2004
Why You Should Validate Your HTML
by Christine Churchill
If you're a regular reader of the MarketPosition newsletter, then you already know about the potential pitfalls of using frames, Flash, and dynamically generated pages on your site. Search engine spiders struggle with these technologies, so using them heavily can limit your success in the search engines.
February 15, 2004
Why does the WebPosition Page Critic recommend I
This is a common question particularly from users new to WebPosition Gold. The recommendations and suggestions given by WebPosition Gold's Page Critic are based upon statistical AVERAGES of top ranking pages. Used effectively, these suggestions and tips can do wonders for a page's position. But, the suggestions made by the software are far from being the only solution to a top ranking page.
